You’ve built your website. Your products or services are live. Maybe you’re already getting traffic or sales from customers in the European Union.

But here’s the part many businesses miss:
If you’re using your website to sell in the EU, you’re also taking on legal obligations — even if your company isn’t based there.

In the EU, compliance isn’t just for big corporations with legal teams. It applies to any business that targets EU consumers online, whether you’re selling physical products, digital subscriptions, or professional services.

And no — it’s not just about GDPR.

If your site is missing the right cookie banner, privacy policy, terms and conditions, or legal disclosures, you could face:

Legal warnings (known as Abmahnungen)
Fines from data protection authorities
Loss of trust from potential clients and partners

That’s why getting your website legally compliant from the start is essential.

At GUGA Solutions, we help startups, SMEs, and digital-first businesses ensure their websites are fully aligned with EU legal requirements — without unnecessary stress or legal jargon.

Why Your Website Needs to Be Legally Compliant

The European Union takes consumer protection and data privacy seriously. That means even your website must follow a set of clear rules, including:

• How you collect, use, and store personal data
• What information you show on your site
• How users give or withdraw consent (e.g. for cookies)
• How your terms of sale, cancellation, and returns are presented

Non-compliance isn’t just risky — it can be expensive. Legal warnings (known as Abmahnungen) are common, especially in countries like Germany, France, and Austria.
And more importantly, customers and partners are increasingly choosing to work only with businesses that respect legal standards.

Key Website Requirements for Selling in the EU

1. GDPR-Compliant Cookie Banner

You must let users choose whether or not to accept cookies — especially for tracking, marketing, or analytics. A simple “This site uses cookies” banner isn’t enough.
Your cookie banner must offer clear opt-in/out options, link to your privacy policy, and remember user preferences.

2. Privacy Policy (Datenschutzerklärung)

You are legally required to tell users:

• What data you collect
• Why and how you use it
• How long you store it
• Who you share it with (e.g. Google, payment providers)

It should be easy to find, written in plain language, and available in all languages your site is in.

3. Terms & Conditions (T&Cs or AGB)

Your T&Cs must clearly explain:

• The purchase process
• Payment terms
• Cancellation and return rights
• Legal jurisdiction

This isn’t just about legal protection — it’s about transparency and trust. If your terms aren’t adapted to your business model or are copied from another site, you may not be protected in case of disputes.

4. Legal Disclosure (Impressum or Company Info)

While some countries like Germany require a formal Impressum, all websites selling in the EU must display:

• Business name and address
• Contact details
• VAT number (if applicable)
• Legal representatives or directors

This makes your business legally identifiable — and trustworthy.

How GUGA Solutions Can Help

We specialize in EU legal compliance for websites, especially for startups, growing e-commerce businesses, and digital service providers.

Here’s what we offer:
• GDPR audits and custom privacy policies
• Cookie banner setup and consent management
• Legal disclosures and business identity compliance
• Custom Terms & Conditions in English and local EU languages
• Full website reviews to identify legal gaps

No generic templates. No copy-paste policies. Just clear, business-savvy support tailored to your operations and markets.

Let’s Make Sure You’re Covered

Selling in the EU is a great opportunity — but it comes with legal responsibilities. Whether you’re a small team just starting out or an established business entering new markets, we can help you stay ahead of compliance.

📍 Based in Berlin & Tirana
🌐 Book your free intro call today: guga-solutions.com

GUGA Solutions powers your compliance. Plug us in.