If your company is based outside the European Union but offers services to customers in Europe, there’s one GDPR rule that many businesses miss — and it could cost you.

Article 27 of the General Data Protection Regulation (GDPR) requires non-EU businesses to appoint a representative within the EU if they process personal data from individuals located in the EU.

It’s not optional. And yes — even small startups or SaaS providers can fall under this rule.

What is an EU Representative?

An EU Representative acts as your official point of contact for all GDPR-related matters within the European Union. This includes communication with data protection authorities and individuals exercising their rights under the GDPR.

If you don’t have a physical office or legal presence in the EU, but you:

• Sell goods or services to EU customers
• Track EU users’ behavior (e.g. via analytics or cookies)
• Operate a website that targets or collects data from EU users

Then you’re likely required to appoint a representative in the EU — under Article 27.

Why This Matters

Failing to appoint an EU Representative when required can lead to serious consequences, including:

• Regulatory fines
• Damaged business reputation
• Lost opportunities — especially with European clients who prioritize compliance when selecting partners

In fact, many EU-based companies now refuse to work with vendors who aren’t GDPR compliant.

How GUGA Solutions Can Help

At GUGA Solutions, we offer EU Representative services for non-EU companies that want to remain compliant and competitive in the European market.

Our approach is simple, transparent, and tailored to startups, growing tech companies, and cross-border businesses.

As your EU Representative, we:
• Act as your official GDPR point of contact within the EU
• Communicate with EU regulators on your behalf
• Respond to data subject requests in line with GDPR obligations
• Help you maintain proper records of processing (RoPA)
• Provide additional GDPR and data protection support, if needed

We’re based in Berlin and operate across the EU, so you don’t have to navigate compliance alone.

Do You Need One?

If you’re not sure whether Article 27 applies to your business, we’re happy to help you assess your exposure. A quick consultation can clarify whether you’re required to appoint a representative — and how to do it right.

Don’t leave GDPR compliance to chance.
📍 Based in Berlin & Tirana
🌐 Book your free intro call: guga-solutions.com

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